Jack Link's
The Greatest Duo
Truth
Jack Link's DUOS brings two flavors together in one bag, proving some things are better in pairs. Like Batman & Robin or Bonnie & Clyde, great duos create something special. And we knew two legendary flavors in one bag required a legendary duo to prove there’s nothing like a great duo. When bold flavors meet in perfect harmony, the result is an unstoppable combination—because there's nothing like a great duo.
Made
"There's nothing like a great duo" transformed our thinking. We reimagined Sasquatch, traditionally a solitary legend, and asked: What if he had an epic partner? Then inspiration struck—his frozen cousin, Yeti. This unexpected friendship became our campaign's heart. Jack Link's trusted Milestone to bring this audacious vision to life, proving that the most legendary stories emerge when you dare to connect the unconnectable.
Remarkable
Sasquatch, the lone legend, suddenly had a partner. When we introduced Yeti, the world went wild. Initial shock gave way to pure excitement. What started as a risky move became Jack Link's most explosive launch ever. Two mythical creatures, one unforgettable duo that captured everyone's imagination and sold a lot of jerky.
+548%
MoM Growth During Launch
168%
Impressions VS. Projections
This is the most successful Jack Link’s campaign in over a decade… perhaps ever?
Holly LaVallie, CMO, Jack Link's
This is the most successful Jack Link’s campaign in over a decade… perhaps ever?
Holly LaVallie, CMO, Jack Link's
RISE:360
STRATEGY | CREATIVE | COMMS PLANNING | CHARACTER DESIGN | SHOPPER | PRODUCTION | INFLUENCER | MEDIA
RISE:360
STRATEGY | CREATIVE | COMMS PLANNING | CHARACTER DESIGN | SHOPPER | PRODUCTION | INFLUENCER | MEDIA
+548%
MoM Growth During Launch
168%
Impressions VS. Projections