Jack Link’s
Eat Real Meat
Truth
Americans love meat. It's in their DNA. But they’d forgotten this primal craving, and Jack Link's sales showed it. Our job was simple: Wake up America's meat obsession. Jack Link's wasn't just jerky, it was the answer. We needed to spark that meat-loving instinct again, showing Americans that real satisfaction comes from ripping into a protein-packed snack whenever hunger hits.
Made
Let’s be real—people love meat. And Jack Link’s wanted to speak directly to meat lovers with a wink and a laugh. Picture this: Big, bold ads that basically say, "Hey, we get you. Forget protein shakes and salads—this is real food for real people who love meat." It's marketing that feels like a buddy telling you exactly why Jack Link's jerky is awesome, no BS.
Remarkable
Entirely produced in-house, this campaign blanketed social media with content that made meat lovers laugh and crave simultaneously. We achieved remarkable completion rates, impressions, and screen licks. But beyond driving industry-leading engagement, the campaign skyrocketed sales rates and drove a significant increase in brand recognition.
+10%
In Jerky Sales Velocity
+34%
Increase in Unaided Awareness
8 Year
Brand Awareness High
+10%
In Jerky Sales Velocity
+34%
Increase in Unaided Awareness
8 Year
Brand Awareness High
The campaign just felt right, and so obvious. It struck a chord with us, and clearly our consumers too.
Lori Davis, VP Integrated Marketing, Jack Link’s
