Jack Link's
Feed Your Wild Side
Truth
Jack Link's created WILD for today's internet-obsessed youth. Our challenge was real: capture the fleeting attention of a generation drowning in content. We needed to authentically show these young consumers that Jack Link's truly gets them. Celebrating their diverse passions and embracing their wild side—whatever that was.
Made
One campaign after another, we flooded social platforms with wild energy. Across TikTok, YouTube, and Instagram, we unleashed countless boundary-pushing initiatives, each more outrageous than the last. This wasn't just marketing; it was permission for Gen Z to feed their wild side. Our relentless approach proved Jack Link's doesn't just understand their untamed spirit, we celebrate it.
Remarkable
Feed Your Wild Side was remarkable. We connected with Gen Z, a group that usually ignores ads, and made Jack Link's wildly popular with them. The campaign was a huge success across every platform, proving that the right creative approach can win over even the toughest audience. Through authentic content and strategic messaging, we transformed brand perception completely.
8%
Sales Increase 1 Month After Launch
90%
Of Gen Z American Males Reached
214M+
Video Completions
8%
Sales Increase 1 Month After Launch
90%
Of Gen Z American Males Reached
214M+
Video Completions
8%
Sales Increase 1 Month After Launch
90%
Of Gen Z American Males Reached
214M+
Video Completions
Milestone has brilliantly delivered this message in a way that disrupts and challenges the category. Our audience is listening. They're highly engaged.
Holly LaVallie, CMO, Jack Link's
