Unitron
Moxi Now
Remarkable
By trumpeting their unique position at the cutting edge of hearing aid design, this bold, refreshing campaign signaled to both hearing healthcare professionals and consumers that the launch of Moxi Now was fresh news worth their attention.
Made
We focused on the single-minded message that only Unitron could claim. We paired it with visuals that were unique to anything else in the hearing aid space. Then we created an integrated campaign that unapologetically celebrated being the world’s smallest hearing aid.
Truth
Designing the world’s smallest anything is really big news. But when it comes to hearing aids, it’s even bigger. Unitron wanted their Moxi Now hearing aid to hit the global market with a buzz-worthy campaign that would really get people listening.
We madesure Unitron’s smallest-in-the-world message broke through by rolling it out across an integrated marketing mixthat included print,digital, social, POSand events.
We madesure Unitron’s smallest-in-the-world message broke through by rolling it out across an integrated marketing mixthat included print,digital, social, POSand events.
We made it our mission to make sure the world's smallest hearing aid would burst onto the scene in a way that was utterly unignorable.
