aha Insurance
Let's Be Frank
50%
Staff Increase to Keep Up With Demand
+172%
Increase in Site Traffic
+181%
Increase in Quote Completions
+151%
Sales Increase
Truth
Canadians have lost faith in the insurance industry due to years of aggressive sales tactics and disregard for customer satisfaction, leading to a deep-seated mistrust that's hard to shake, leaving people skeptical and wary of the very companies meant to protect them. This widespread cynicism has created significant barriers for anyone in the industry.
Made
In a cutthroat insurance landscape dominated by faceless corporations, we unleashed Frank—our razor-sharp, no-filter CEO who dares to speak the truth others won't. We revolutionized the quote experience, guaranteeing rock-solid pricing that never shifts. Our radical transparency isn't just talk; we backed it up with actual Google ratings that speak volumes. The result? Insurance that finally feels human, honest, and refreshingly real.
Remarkable
To be frank, Frank killed it. When he burst onto the scene, we didn't just talk—we delivered. Within the first few months, we tripled site traffic and doubled sales. The campaign’s success forced aha to hire additional staff to keep up with demand. From coast to coast, people finally found an insurance company that spoke their language—direct, transparent, and refreshingly real.
50%
Staff Increase to Keep Up With Demand
+172%
Increase in Site Traffic
Milestone provides extraordinary skills—from strategy and insight to incredible creative and execution.
Tanya Peretti, CMO, aha Insurance
RISE:360
STRATEGY | CREATIVE | COMMS PLANNING | DESIGN | PRODUCTION | VIDEO | WEBSITE | UX | CRM | MEDIA
RISE:360
STRATEGY | CREATIVE | COMMS PLANNING | DESIGN | PRODUCTION | VIDEO | WEBSITE | UX | CRM | MEDIA
+181%
Increase in Quote Completions
+151%
Sales Increase