Jack Link's
Out Of Phone
Truth
Let's be real—Gen Z is hard to pin down. They reject traditional advertising while craving recognition. So we created Out of Phone, inviting them to billboard fame by simply showcasing their wild side. No complicated hoops. This initiative anchored our larger social campaign of hundreds of micro-targeted ads spanning diverse styles and trends. The message remained consistent: Jack Link's WILD celebrates your unique wildness, whatever form it takes.
Made
We nailed Gen Z marketing with our Times Square billboard that showed TikTok videos instantly. Instead of complicated contests, we just said, "Show us your wild side" and put their content on a massive screen right away. This iconic spot created serious FOMO as people watched their videos go live immediately. The real-time display kept the content fresh and authentic, turning viewers into participants while making our client look cool by giving Gen Z a platform without trying to control them.
Remarkable
Understanding our audience was crucial to our campaign's success. We kept it simple, and Gen Z responded enthusiastically. When we requested interactions, 25,000 people submitted TikToks within 48 hours, eager to see their content on billboards. This generated 24.8 million quality impressions—and proof that when you actually get Gen Z, TikTok’s standard engagement rate doesn’t stand a chance.
25,000+
UGC Submissions
3,330
Unique Creators
24M+
Impressions with 12M+ Unique Video Views
10X
TikTok’s Standard Engagement Rate
25,000+
UGC Submissions
3,330
Unique Creators
24M+
Impressions with 12M+ Unique Video Views
10X
TikTok’s Standard Engagement Rate
