alouette

Ooh La La!

Remarkable

Our fully-integrated 360 campaign delivered record-breaking performance, shattering historical benchmarks and rewrote what growth looks like for the brand. Across social, we drove sustained momentum, with follower growth consistently exceeding benchmarks by more than 400%. About 60-75% of new-to-brand buyers became repeat purchasers, a clear signal that the strategy not only attracted new audiences but built real loyalty. At shelf, alouette delivered a double-digit lift in spread performance, proving the impact of our approach. Most importantly, we reshaped consumer behavior at scale, expanding alouette’s role from a holiday-only indulgence to a delicious everyday staple.

Made

Grounded in the understanding that cheese is one of the most versatile ingredients in the kitchen, we repositioned alouette as the effortless secret ingredient that transforms meals and snacks from blah to OOH LA LA! To bring this to life, we launched a new creative platform, rebuilt our social presence around accessible, recipe-driven inspiration, and partnered with influential food creators who could provide authentic culinary inspiration. We complemented this with a robust, full-funnel media strategy designed to reach consumers at every stage, ensuring the brand showed up consistently and deliciously.

Truth

alouette had a clear challenge: despite offering exceptionally delicious products, the brand was being outpaced by competitors at shelf. For years, alouette had been positioned primarily as a specialty, holiday-focused cheese and that perception boxed the brand into a narrow, seasonal buying window and capped its marketplace potential. To unlock real growth, we needed to remind people that alouette has a place far beyond festive gatherings and that it can elevate everyday meals all year long.