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Christie

Vive Audio
Remarkable

Our cinematic CGI images created sound you can see. The ground-shaking roar of a tidal wave. The eerie creak of an old wooden door. With wow visuals and beautiful product photography, Christie Vive’s cutting-edge technology completes the movie experience. And as Christie’s AOR for 15 years, we love helping them make competitors shake.

Made

How do you create an image you can hear? Our brand needed to do just that. With home cinema tech on the rise, we had to remind movie-watchers why they go to the movies: for sound that’s bigger and better than any home theatre; for movie-watching the way movies were meant to be watched; for a truly cinematic experience.

Truth

As cinemas shift to digital formats, it’s not enough to offer incredible visuals. Consumers want big, immersive sound too. When Christie set out to launch their portfolio of high-tech audio solutions, they trusted Milestone to take them from leaders in high-tech visual projection to owners of the complete cinematic experience.

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Orange and green Post-it Extreme Notes with text, “Sticks in tough conditions.”
Orange and green Post-it Extreme Notes with text, “Sticks in tough conditions.”
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People interacting with each other at a large Christie tradeshow booth. The tradeshow booth features large campaign imagery for Christie Vive Audio Solutions.
A stack of Christie Vive Audio speakers against a black background with the Christie Vive Audio logo beside.
Packaging for Christie Vive Audio speakers featuring detailed product photography of the speakers.
Close up of a Christie Vive Audio speaker showing its details, against a black background.

I love that this brings sound to life. It moves you. It hammers home that sound and visuals are integral to a ‘wow’ cinematic experience.

Kathryn Cress, VP Global Marketing

A small airplane crash landing on a busy downtown city street, with smoke and sparks flying from the airplane. Large text in brackets says, “screech.”
An old man wearing cowboy clothes leans against the bar in a dusty saloon. In the background a second cowboy has flung open the saloon doors with his pistol drawn. Large text in brackets says, “creak.”
4 pages from a Christie Vive Audio brochure showing product photography, sales copy and technical specs.
A computer screen showing the website for Christie Vive Audio, featuring product photography and sales copy.

RISE:360

STRATEGY | BRANDING | EVENTS | DIGITAL MARKETING | PACKAGING | PHOTOGRAPHY | TRADESHOWS | VISUAL EFFECTS

RISE:360

STRATEGY | BRANDING | EVENTS | DIGITAL MARKETING | PACKAGING | PHOTOGRAPHY | TRADESHOWS | VISUAL EFFECTS

All  Work

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