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Dare

Packaging Design
Truth

Dare is a household name in many pantries with iconic brands across cookie, candy and cracker categories. The challenge was that many of their products had quite outdated packaging. And with a desire to bring new users into their categories, a refresh was needed for several brands.

Made

We started off with a few packaging projects and before long we were awarded AOR for all of Dare’s packaging. Our strategic design process helped to breathe new life into old favorites, and launch new favorites as well. Dare’s portfolio is extensive and we handled the volume of projects with ease, each time encouraging them to explore new territory.

Remarkable

Reactions have been outstanding! Consumers and the trades alike were excited to see a new vibrant energy coming from Dare. And because we think in a 360 holistic view, we were also able to support Dare beyond packaging, taking on projects such as broadcast, in-store displays, social, consumer testing, and influencer campaigns.

Smart. Provocative. Will push you and your teams to think differently and break through norms.

Paul Sinden, SVP Sales, Marketing and R&D, Dare Foods

Crackers

Packages of Dare Breton Simple Goodness Sea Salt & Olive Oil and Dill & Herb crackers against a split light blue and light green background.
2 Dare Breton crackers. One being dipped in hummus and one being dipped in tzatziki against a split light blue and light green background, with text, “Perfect size for dipping. Dippable poppable lovable.”
Dare Breton crackers stacked on top of each other. A cracker above the stack has hummus spread on it.
A cracker with a bowl of olive oil, a spoon of sea salt, and a wooden scoop full of spices around it on the left. A cracker with garlic, dill, herbs, and a wooden scoop full of spices around it on the right. Text between the crackers says, “crunchy, light & perfectly salty – snack time never tasted so good!”
Dare Breton Simple Goodness cracker boxes laying on a brown background.

We’re thrilled with the creative and the strong shelf impact it delivered. It played a pivotal role in achieving Breton Bites’ double-digit growth.

Melodie Farina, Director of Marketing, Dare Foods

On-the-go Breton Bites
On-the-go Breton Bites

We’re thrilled with the creative and the strong shelf impact it delivered. It played a pivotal role in achieving Breton Bites’ double-digit growth.

Melodie Farina, Director of Marketing, Dare Foods

Candies

A lineup of 3 Dare Real Fruit Gummies packs. Large gummies are coming out of the top of the middle pack.
Dare Juicee Bears, Jubes and Gumdrops packs, with a smaller Juicee Bears pack to the side with a different design labeled “old”.
Dare Mallow Tropical Banana, Juicy Watermelon and Summer Peach packs, with a smaller Mallow pack to the side with a different designed labeled “old”.

RISE:360

STRATEGY | CREATIVE | CGI | PHOTOGRAPHY | ILLUSTRATION | SHOPPER | PRODUCTION

RISE:360

STRATEGY | CREATIVE | CGI | PHOTOGRAPHY | ILLUSTRATION | SHOPPER | PRODUCTION

All  Work

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