Schneiders
The Pickiest Little Monsters
Truth
Schneiders Lunch Mate provides convenience for parents and great taste for kids. They’re a treat, and as such, can leave parents feeling a little guilty about their children’s lunch. So when we were asked to rejuvenate and relaunch Lunch Mate’s packaging, we worked to simultaneously alleviate parental lunch guilt while making Lunch Mate absolutely irresistible to kids.
Made
All too often, when parents pack a “healthy” lunch for their kids, they just don’t eat it. Not the case with Lunch Mate. So we positioned the brand as the lunch that won’t come back, and further alleviated parental lunch guilt by calling out its high protein content, and showing Lunch Mate as part of a complete meal with additional fruit and veg. And those cute monster characters you keep looking at? Designed to make the brand fun, collectable and completely kid approved.
Remarkable
Our redesign and relaunch of Lunch Mate gave both kids and parents what they wanted: cute monsters to collect, and reassurance that they’re packing a nutritious lunch. Our omni-channel approach revitalized the brand and delivered double-digit growth post-launch. And, now many years on, the Lunch Mate brand we created is still going strong.
Revitalizing a brand and delivering an omni-channel launch for double-digit growth.
Revitalizing a brand and delivering an omni-channel launch for double-digit growth.
Milestone’s work and track record are outstanding.
Adam Grogan, SVP Marketing
