Genexa
Mama Bear
Truth
It’s primal. Deep in any mother's DNA is an instinct to protect her children from anything harmful. But here's the harsh truth: While moms are trying to help their kids when they are sick, they can unknowingly give them medicines packed with artificial ingredients and questionable fillers. The enemy is hidden in their medicine cabinet.
Made
You've seen those nature shows where a mama bear defends her cubs from a threat? That's the spirit we've captured—just a lot cuddlier. In this campaign, we used advanced CGI to bring our mama bear to life as she aids her sick child. Our hero chooses Genexa—a clean medicine delivering the same effective ingredients as the other brands without artificial fillers. The Genexa mama bear doesn't compromise.
Remarkable
We didn't whisper to these mama bears—we ROARED. We exposed what competitors hide while showing moms that they don't have to choose between "works well" and "safe for my child." Safe to say we started a mama bear revolution. When cold and flu season hit, Genexa flew off the shelves as mama bears everywhere were able to protect their cubs from yet another danger.
50%
YoY Sales Lift Since Launch
+6.8
Increase in Brand Favorability
+5.5
Increase in Ad Awareness Points
50%
YoY Sales Lift Since Launch
+6.8
Increase in Brand Favorability
+5.5
Increase in Ad Awareness Points
Each element of the campaign underscores Genexa’s commitment to “filler-free" formulations…
The Drum
Genexa’s ads introduce a twist on the cough medicine ads of the past by way of an age-old fairytale favorite.
Medical Marketing + Media
