Mondia
Seventh Heaven Gin
Remarkable
With no advertising, this launch had to succeed on shelf. That was achieved… and then some. We delivered a bottle design that created a high perceived value and crafted an upscale package experience for consumers that was both unique and identifiable. Seventh Heaven launched successfully in Quebec, and with strong sales and uplift moved to expand nationally across Canada, going beyond gin into other spirits. Cheers to that!
Made
We were given the name and the bottle shape. Beyond that, it was up to us to build a brand with presence. We explored many territories and areas, from the sublime to the artistic. The final winning design, inspired by the mythology of Pegasus, suggested the quest for taste perfection. With a thoughtful clear wrap–around design and glass etched style, we crafted a unique brand ethos, unique to the category, with a highly memorable design and standout in-store visibility.
Truth
With the increasing popularity of gin and the explosion of micro distilleries in North America, small batch spirits are taking their place on shelves. With strong competition, entering a new player as the standout choice in the artisanal category was no small feat. We were tasked with helping launch Seventh Heaven Premium Gin with enough differentiation to break through this rather overwhelming category and quickly create desirability.
