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Unitron

Tempus
Remarkable

Launching the campaign with a bold statement, anchored in a key pain point, and made distinctly human, was a huge success. With the technology to back it up, the sales team had a clear vision to stand behind. Launched globally, it generated excitement and interest from hearing healthcare professionals and consumers alike. And, was one of many global launches we delivered for Unitron that helped them continually drive double–digit sale increases for almost a decade.

Made

We focused on this simple, bold and human message. It allowed us to explain technology in a way that was meaningful to everyone, from consumers to healthcare professionals. We paired this with a signature in-the-moment photography style that was completely distinctive in the hearing healthcare industry. We then created an integrated campaign that (not-so-quietly) let people know Unitron hears them, understands them and has conquered their number one challenge.

Truth

Many people spend more than half their day connecting through communication. It is a source of expression, learning and community. Yet, participating in conversations is a huge pain point for those with hearing loss. So, to launch Unitron's new rechargeable hearing aid that delivered incredible listening in any environment, we leaned into the most powerful insight of all: Conversations are at the core of human interaction. And nothing delivered better conversations than Tempus.

At a trade show, consumers interact with Unitron representatives. Colourful lifestyle imagery covers the wall behind them.
First Image, people using virtual reality headsets at a Unitron trade show booth. Another image of an exterior of a modern office building. In the foreground is a Unitron banner with a colourful lifestyle image of people laughing and text, “Bring on the noise.” Second image, Exterior of a modern office building. In the foreground is a Unitron banner with a colourful lifestyle image of people laughing and text, “Bring on the noise.”

A year ago we called on Milestone to lead us in a new direction to reshape the Unitron image - to create visuals and messages and language that were more provocative, more emotional and bolder. Tempus is all of that and more.

Bruce Brown, Vice President, Marketing, Unitron

The word “Tempus” against a white background, with callouts that say, “50% more accurate”, “36% faster”, and “100% game-changer in conversations”.
Various spreads from the Unitron Tempus brochure. The spreads feature colourful lifestyle photography of people laughing and a main headline, “The best in conversations.”
3 pairs of different Unitron hearing aids against a black background.
3 Unitron Tempus posters. The first features a mother and child with text, “It’s what’s inside that counts.” The second features hands raised in the air with text, “Welcome to the rechargeable revolution.” The third features hands forming a heart with text, “Recharged and ready for all-day listening.”
A spread from the Unitron Tempus brochure with text “welcome to the rechargeable revolution” on the left side and an image of hearing aids on the right side.
3 cell phones showing various social media ads for Unitron Tempus. The ads are a mix of lifestyle and product features based content.
Multiple brochures for Unitron Tempus technology and the different Unitron hearing aids it works on.

RISE:360

STRATEGY | MESSAGING | NAMING | BRAND DEVELOPMENT | RISE 360 INTEGRATION

RISE:360

STRATEGY | MESSAGING | NAMING | BRAND DEVELOPMENT | RISE 360 INTEGRATION

All  Work

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